Driven by a Culture & Vision

AMBSE Ventures, a subsidiary of AMB Sports and Entertainment, is an investment fund foundationally rooted in AMBSE’s organizational core values and entrepreneurial spirit, which have driven numerous fan-friendly innovations in the industry while growing enterprise value.  Overseen by Steve Cannon, CEO of AMB Sports and Entertainment, and members of the AMBSE leadership team, the fund’s immediate focus will be investing in entrepreneurs who are growing technology platforms in emerging sports and entertainment, sports analytics, event operations, and fan engagement.

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WHO WE ARE

AMBSE Ventures is the latest initiative from AMB Sports and Entertainment (AMBSE), a forward-thinking and values-based organization comprised of the NFL’s Atlanta Falcons; Atlanta United of Major League Soccer; award-winning sports and entertainment venue, Mercedes-Benz Stadium; and No. 1 golf and tennis specialty retailer, PGA TOUR Superstore. Through each of these thriving businesses, AMBSE has become known for pushing the innovation envelope and demonstrating nonstop reinvention for all its businesses to better serve the evolving wants and needs of fans, guests, and customers.  

AMBSE Ventures is an investment fund that will be led with an entrepreneurial spirit and driven by a culture and vision of putting fans, guests, and customers at the center of everything.  The fund will invest in entrepreneurs and early-stage companies aiming to deliver better performance and fan engagement in the sports and entertainment space.

AMBSE Ventures has a strong and experienced leadership team led by Steve Cannon, CEO of AMB Sports and Entertainment, that will draw on decades of experience and success in multiple fan and customer engagement sectors. Paired with like-minded, vision-driven entrepreneurs, the combined capital, acumen, networks, and the AMBSE portfolio properties, AMBSE Ventures will be uniquely positioned to help drive game-changing innovation across sports and entertainment.

OUR APPROACH

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Sports Expertise

The strength of the AMBSE portfolio, management teams and associates has made our entities and people valued by and broadly connected throughout the sports industry in a variety of ways, including other clubs, leagues, sponsorships, media properties and customers.

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Club & Venue Assets

The fund will have direct connection to AMBSE clubs, assets, and associates to support diligence, provide feedback and frequent input and drive value.

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Relationships

AMBSE leaders have deep relationships across the sports world, and often receive the first call from companies seeking strategic partners.

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Sports Expertise

The strength of the AMBSE portfolio, management teams and associates has made our entities and people valued by and broadly connected throughout the sports industry in a variety of ways, including other clubs, leagues, sponsorships, media properties and customers.